Case analysis harrington collection

This could reduce their cost of production and labor.

harrington collection case summary

As the Vigor active-wear manufacturing group, this part of the investment is very high. Vigor division should be used to introduce the new product line as it would save the infrastructure costs.

Harrington collection: sizing up the active-wear market pdf

Company-owned stores As the retail group of the Harrington Collection, they operated stores, 50 of them were dedicated solely to the Vigor division. Vigor division of the Harrington collection was specialized in this category. The 2nd place is department store, The company's reputation has been built in part on the high fashionableness of its designs. But the Market trends had a sudden shift in , so Harrington Collection got an excellent opportunity to join into the active wear market. If management decides to shift towards active wear market, it would require Harrington to leave its high-end market. The industry is generally profitable, as production can be offshored more easily due to the nature of the product, being less susceptible to rapid changes in fashion. Because of the market was full of uncertainties.

The industry is generally profitable, as production can be offshored more easily due to the nature of the product, being less susceptible to rapid changes in fashion. Based on our analysis of the launch criteria and expectations, we feel customers will have a positive reaction to this potential new line.

But their quality may be higher, more innovative style design; fabric selection will be more comfortable. However, the establishment of a new product line requires the purchase of new equipment, the new plant, equipped with the appropriate staff.

At that time, the consumers were more interested in the cheaper products. This series is a strong attraction for consumers.

Case analysis harrington collection

The U. Harrington Collection needed to build a management team, design team. This pricing strategy can maximize profits of each single product. But as a very promising project, Harrington Collection should carry out investment and development. The third strength that can help Harrington to enter this market is that it would target the activewear line to the same target market it already has. Vigor division should be used to introduce the new product line as it would save the infrastructure costs. After Harrington Collection released Vigor series active-wear, the two companies will certainly respond. At the same level, the relative homogenizations of active-wear products make it difficult to get a breakthrough in the design. Apparel Market Sale , we could find out that, even when subjected to the impact of the economic downturn, the U. At the same time, analyzed the data from U. Results of the research reported that respondents showed more interest in casual clothing. This strategy improves the cost of product, but it will help to enhance the brand image. Manufactory strategy Harrington Collection does not set up overseas factories in Asia or outsourcing, for two reasons. Login Harrington Collection Case Study Despite these increases in consumer demand and clothing preferences, Harrington still has many concerns to address in order to effectively develop and implement new looting lines, primarily dealing with industry markets, maturation, and the general competitive nature of the industry.

Company-owned stores As the retail group of the Harrington Collection, they operated stores, 50 of them were dedicated solely to the Vigor division. Results of the research reported that respondents showed more interest in casual clothing.

harrington collection case analysis exhibit 9

Harrington collection conducted the focus groups and surveys to analyze the activewear market trend. In these stores, Harrington Collection can be unified planning, unified propaganda, to help establish and enhance brand image.

The company's reputation has been built in part on the high fashionableness of its designs. Manufactory strategy Harrington Collection does not set up overseas factories in Asia or outsourcing, for two reasons. This strategy improves the cost of product, but it will help to enhance the brand image. The third strength that can help Harrington to enter this market is that it would target the activewear line to the same target market it already has. The pricing strategy of Vigor active-wear is market skimming prices. There is no direct competition, but would impact overall active-wear market share. Brain Fingerprinting Brain Evidence Collection; 3. The other data will be calculated in the form at the end of this part. The U. The following table outlines the key characteristics of the potential Harrington activewear customer: Demographics. Activewear could restore some of this brand power by showing consumers that Harrington was up-to-date with modern fashion sense. And consumers are willing and able to buy high-end active wear. Among them, the specialty stores got the 1st position,
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Harrington Collection: by Magdalena Simic on Prezi