Charting a companys direction

To focus efforts and align actions throughout the organization.

a balanced scorecard that includes both strategic

Which company has the shortest-term focus based on it objectives? Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

Understand the importance of setting both strategic and financial objectives. Tracking both measures of financial performance and measures of whether a firm is strengthening its competitiveness and market position. Which company has the shortest-term focus based on it objectives?

To provide motivation and inspire employees to greater levels of effort. Understand why the strategic initiatives taken at various organizational levels must be tightly coordinated to achieve companywide performance targets.

Vision Statement for Coca-Cola Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

Crafting a strategy to move the firm along its strategic course and to achieve its objectives. Sets the firm apart from its rivals. Is this person a superstar? Identifies the customer groups or markets it is endeavoring to serve. Business strategy is strategy at the single-business level, concerning how to improve the performance or gain a competitive advantage in a particular line of business.

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Charting a Company's Direction: Vision and Mission, Objectiv by Emily Tramm on Prezi