Use simple and concrete language, and avoid buzzwords and jargon. Writing a mission statement can be much trickier than it initially seems!
The American Heart Associationfor instance, reviews its mission statement every third year but changes it only every few decades. As you brainstorm, your mission statement may become longer than it needs to be. These 3 elements sum up everything a mission statement should address: Drive.
As a result, CEOs are slashing every budget they can — including outsourcing budgets.
Final tip: Just be patient. Collect all these thoughts, then compile and compare.