Organisation study in v guard
V guard head office
It took us almost a year and a half to completely refresh the brand. The smaller categories are in the process of getting launched, like we just rolled out switch gear. So, we did both, expanded not just with regards to geography but also product categories. So we have managed to create a huge buzz in the market. The Kangaroo logo was created by artist Sreekandan V. Over the years V-Guard has sold into domestic, industrial and agricultural electronic goods and appliances category taking the total company revenue to over Rs. He holds a master's degree in Physics and began his career as a Supervisor in an electronics company. Kitchen appliances is being launched in the east and then in north after a couple of years. But we felt it was not good to have a single category contribute so much to the business. For more updates, be socially connected with us on. We spent
People had divergent views on it within the organisation and yes, we have been debating it since How much do you spend on marketing currently?
While I would still like to call ourselves work in progress, I have to mention that we are present in most states across the country today.
Kitchen appliances is being launched in the east and then in north after a couple of years. So we have managed to create a huge buzz in the market.
Fromthe journey has been to expand across the country. So, between these three colors, almost per cent of our competitors are covered.
The re-launch has helped mainly in the new markets where we were not as well-known before. This year also it would be upwards of Rs crores.
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